Mike Roeth’s Buckendale Lecture
NACFE’s Executive Director, Mike Roeth, was honored to be named the 2020 SAE L. Ray Buckendale lecturer for the SAE COMVEC event in September 2020. This honor included writing a manuscript entitled, Transformational Technologies Reshaping Transportation – An Industry Perspective.
The Buckendale lecture is an opportunity for SAE to select one individual each year worthy of recognition for significant contributions to the commercial vehicle industry and for advancing understanding of commercial vehicle design, manufacture, operation, and maintenance. It is a career milestone event reflecting on the expertise and contribution of the awardee.
In his lecture, Mike spent time looking back at the recent history of the industry and he looked at many nuances of the trucking industry that are critical in order to bring technologies to market that fleets want to buy. He also shared insights from early fleet pioneers (PepsiCo, UPS and NFI) in electric truck deployment via three case studies.
The lecture can be viewed and downloaded below.
This information can help new commercial vehicle professionals and even us more experienced professionals deal with the transformational changes in technology taking place in the industry today.
NACFE has been fortunate to have three Buckendale winners: Dave Schaller, industry engagement director, in 2006; Rick Mihelic, emerging technologies director, in 2016; and Mike Roeth, executive director, in 2020.