Freight Efficiency With NACFE’s Mike Roeth & Friends

Freight Efficiency With NACFE’s Mike Roeth & Friends is a regular podcast series that focuses on current technologies and practices that help fleets achieve the best possible freight efficiency for their given application. It also will provide insight into emerging technologies such as electric and autonomous vehicles and their potential impact on freight efficiency.

NACFE’s Executive Director, Mike Roeth, will interview executives from the trucking industry and other parties that are interested in improving the overall efficiency and sustainability of goods movement in North America this includes currently available technologies as well as emerging technologies such as electric and autonomous vehicles.

If you would like to suggest a topic for this podcast, please contact Denise Rondini, NACFE’s communications director, at

Ep. 41 – Rob Ulsh, vice president of dealer and international sales at Great Dane, talks about why trailers are more than boxes on wheels, dealing with the ups and downs of trailer demand, new trailer designs, and how data and electrification are impacting trailer development. He also shares his thoughts on the role trailers will play in trucking in the future and on what he thinks people need to know about trailers.

Ep. 40: Randy Cornell, vice president of maintenance and asset management at CFI, talks about the diversification of CFI, the perennial driver shortage, things that have changed since he started his career, why CFI has short trade cycles, and the best way to bring new technology into a fleet. He also shares his thoughts on alternative fueled vehicles which he said are in the company’s future.

Ep. 39 – Jim Sharkey, vice president of global sales and marketing at Pressure Systems International, talks about the evolution of automatic tire inflation systems, the importance of company culture, PSI’s involvement in industry organizations, and the company’s opinion on the GHG Phase 2 regulations. He also shares his opinion on some of the new technologies like EVs and AVs and says one barrier to their adoption is having enough trained technicians.

Ep. 38 – Avra Brahma, principal engineer at Locomation, shares his thoughts on human-guided autonomy and explains why it is the most practical approach. He also talks about autonomous convoys, why AVs are a feasible near-term opportunity to reduce emissions and improve the quality of life for drivers, the challenges of reliability and robustness of AVs and how AVs merge with a variety of powertrain options.

Ep. 37 – Selda Gunsel, president, Shell Global Solutions and vice president, Global Lubricants and Fuels, shares her thoughts on the power of technology to change the world and improve the quality of life and the need to work on multiple solutions in transportation to increase the efficiency of today’s products while developing products for the future. She also talks about the need for innovation, collaboration, and partnership to tackle the climate challenge and Shell’s short- and long-term plans for the trucking industry.

To read descriptions of previous episodes, click here.