NACFE rebrands with new website and expanded strategy

The North American Council for Freight Efficiency (NACFE) today announced an expanded organizational strategy, including an updated brand identity and website. In addition to delivering unbiased analysis on currently available fuel-saving technologies and practices, NACFE is now expanding into guiding future change in trucking.

“With ‘NACFE 2.0’, we believe we can add a great deal of value in guiding the development and eventual implementation of future technologies”, said Mike Roeth, Executive Director of the North American Council for Freight Efficiency. “We are in the process of gathering data and conducting interviews for a Guidance Report on electric trucks, which we plan to release this spring.”

NACFE board member John Nelligan, vice president of global sales and service at Meritor, said, “Nowhere is clarity needed more than in the emerging trucking technology space. NACFE’s demonstrated approach to determining the viability of an existing technology can be leveraged to evaluate emerging ones and sift through the noise to give fleets an objective view of the benefits and challenges of these disruptive technologies.”

As part of this effort, NACFE also upgraded its website,, folding in all the elements of the existing, including access to Confidence Reports, Fleet Fuel Studies and other decision-making tools. The new site will also highlight findings from the Run on Less roadshow and will link to, so users can access the data and 41 videos generated during the three-week fuel-efficiency roadshow.

“We are excited to be moving into this next phase of our progress,” Roeth said. “We will continue to update Confidence Reports on existing technologies and complete several on technologies we have not yet studied. In addition to providing guidance on electric trucks, we plan to study other topics such as autonomous trucks, vehicle connectivity, mode-shifts and freight-matching.”

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